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Decide which revenue generation method you will use on your site. The Web host provides space on a server for your Web pages.
Free hosting is available, but paid hosting generally is better because you get more space, better monitoring and an overall more stable website.
This will make tracking your revenue and expenses much easier.
Use your information from Steps 1 and 2 to determine the overall design for the dating website.
Navigation is the most important aspect of any website.
NVu is a good example of an independent What You See Is What You Get --WYSIWYG -- website creation and editing program.
Alternately, hire a programmer to build the site -- this is much more expensive but allows the most customization options.